Track One
Trademark Foundations for Entrepreneurs
For entrepreneurs, creators, startups, and business owners who want to understand trademark fundamentals before investing in their brands.
Topics include:
- What trademarks are and what they are not
- Understanding different types of intellectual property
- Selecting and evaluating a potential brand name
- Introduction to USPTO Trademark Search
- Conducting preliminary trademark research
- Similar names, related goods and services, and potential conflicts
- Understanding the trademark application process
- Common filing mistakes and trademark scams
- Responsible use of AI for research organization
- Knowing when to seek qualified legal counsel

