The V.A.U.L.T. Field Guide.

Six short chapters. Zero legalese. If you finish this, you'll understand more about trademarks than most founders ever do.

1. 01
   What a trademark actually is

   A trademark protects how customers identify your brand, a name, logo, or slogan tied to specific goods or services.

2. 02
   Trademark vs copyright vs LLC

   Common mix-ups, cleared up in 90 seconds each.

3. 03
   Classes explained

   Why USPTO makes you pick 'classes' and how to pick the right ones without over-paying.

4. 04
   Strong vs weak marks

   Descriptive names get rejected. Made-up names sail through. Here's the middle ground.

5. 05
   The specimen problem

   The #1 reason applications get bounced, and how to nail it in one photo.

6. 06
   Office actions, decoded

   If USPTO writes back, don't panic. Here's the playbook.